Because birds love bright colors!
We did a bit of research into bird preferences and learned a lot about bird color choices. Different birds have different attraction levels to color, but most birds are attracted to bright colors.
For example, pigeons are most attracted to the color purple, while hummingbirds are attracted to red, pink, orange, and yellow, but are colorblind to purple. Blue jays really prefer blue, goldfinches are attracted to yellow, and orioles prefer orange.
From our research, we learned that red-orange and blue are colors that most birds are relatively attracted to. While we can't 100% guarantee that it will attract birds to your feeder, it was a well-researched decision that we think may help keep your bird feeder humming.
Depending on feedback, we may provide stickers or other options in to camouflage the bird feeder in the future!